r/Glasgow Tools

Title
Author	meepmeep13
Comment	Reading more into this I'm actually on the side of the Paesano guys If Sugo (Glasgow) and Sugo(Manchester) were one-off restaurants then they could both use the name and there would be no issue here. They're two different restaurants in two different places who can peacefully co-exist without impinging on each others' business. The issue arises when they are looking to establish a chain using the name. There can only be one national chain of Sugo Pasta restaurants. By lodging the trademark 'Sugo' with relation to pasta restaurants in 2017, Paesano have the rights to that. Paesano have always looked for this to be a chain from inception, whereas the Manchester guys have only made that intention clear by opening another restaurant more recently and without securing their IP to do so. The issue isn't that Sugo (Manchester) established a restaurant first. It's that Sugo (Glasgow) established the intent to create a chain of restaurants of that name, before Sugo (Manchester) did. With respect to establishing the brand for future expansion, the Paesano guys were there first - if Sugo (Manchester) had wanted to register the trademark in 2015 they could have done so, but didn't. So, yes, Sugo (Manchester) is clearly impinging on Sugo (Glasgow)'s trademark by opening a second restaurant after Sugo (Glasgow) reserved the rights to do so. Sugo (Manchester)'s second opening comes after the trademark, that's the key issue, not who had a restaurant first. And clearly Sugo (Glasgow) need to resolve this legally now before either company invests too much in a brand they might have to relinquish.
Reddit Link	https://www.reddit.com/r/glasgow/comments/e9b3nj/sugo_est_glasgow_2019_suing_sugo_est/faibacx/
Created	Wed 11th Dec 2019 10:37pm
Status	normal ()

Reading more into this I'm actually on the side of the Paesano guys

If Sugo (Glasgow) and Sugo(Manchester) were one-off restaurants then they could both use the name and there would be no issue here. They're two different restaurants in two different places who can peacefully co-exist without impinging on each others' business.

The issue arises when they are looking to establish a chain using the name. There can only be one national chain of Sugo Pasta restaurants. By lodging the trademark 'Sugo' with relation to pasta restaurants in 2017, Paesano have the rights to that. Paesano have always looked for this to be a chain from inception, whereas the Manchester guys have only made that intention clear by opening another restaurant more recently and without securing their IP to do so.

The issue isn't that Sugo (Manchester) established a restaurant first. It's that Sugo (Glasgow) established the intent to create a chain of restaurants of that name, before Sugo (Manchester) did. With respect to establishing the brand for future expansion, the Paesano guys were there first - if Sugo (Manchester) had wanted to register the trademark in 2015 they could have done so, but didn't.

So, yes, Sugo (Manchester) is clearly impinging on Sugo (Glasgow)'s trademark by opening a second restaurant after Sugo (Glasgow) reserved the rights to do so.

Sugo (Manchester)'s second opening comes after the trademark, that's the key issue, not who had a restaurant first. And clearly Sugo (Glasgow) need to resolve this legally now before either company invests too much in a brand they might have to relinquish.