Yeah in marketing they have a thing called a "marketing funnel" that looks like [THIS](https://www.campaignmonitor.com/assets/uploads/2019/03/EW16161_4_CampaignMonitor_DigitalMarketingFunnel_B4_Image4.jpg) and a similar concept is certainly applied in political radicalisation. It starts with UFC or on a video game forum and gets people (not all but some) to take that next little step until they are fully on board and has them behaving in ways that would have been unthinkable to them even just a year earlier. And it is so hard to undo as the first and most important step in doing that would be for the person to admit they may have been wrong and have been fooled which is really hard for all people to do. Even those with some doubts tend to adopt a kind of sunk cost fallacy and just double down as to show any scepticism would be a massive blow to their ego. It is sinister and effective and 100% designed and intentional. |