| Comment | This has been going on for years. Big chains selling their existing food under quirky independent-sounding names, sometimes at a price premium, to trick people into buying from them.
Is it allowed on Deliveroo? [It was their idea and they boast about it](https://foodscene.deliveroo.co.uk/restaurant-profiles/innovating-through-virtual-brands.html)!
* BirdBox, Burger Bros and STACK are Frankie & Benny's.
* Death Valley Burrito, Rebel Vegan Grill, Mayella Mexican Kitchen and Twisted Health Kitchen are BarBurrito.
* Blazing Bird and BangBang Burritos are Las Iguanas.
* MacShack is Bella Italia. |
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