| Comment | The ‘fake meat’ alternatives are more expensive because of lack of competition. Now that competition is ramping up quite rapidly the prices are going the same way. Co-op announced a few months ago that they’ll be moving the prices of their products on that range to comparable prices to equivalent meat products, and Tesco slashed their Plant Chef prices last week. It’s pretty much assured that the others will be following suit.
The cheapest crappy meat sausages at Tesco are admittedly still much cheaper than the cheapest crappy non-meat sausages, although it does maybe depend how you look at it - the latter have higher fibre, higher protein and less saturated fat. The sausages on the next higher ranges are now much better aligned - £3.85/kg to £4.15/kg, only about 8% more expensive. Whilst I admit thats still a relatively big difference I wouldn’t be surprised to see them at parity once the other supermarkets realise they might be losing market share. |
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