| Comment | > Xtra and Sugar Free operate in the same space
All the brands do the same. Coke Zero or Diet Coke. Pepsi Diet or Pepsi Max.
The reason why they do it, it is because then Diet drinks appeared in the market, their taste was different to the original, while the Zero/Max is 0Kcal and trying to be as similar as possible to the original.
While they overlap in terms of 0Kcal, because the taste is that different, they have a different market. |
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