| Comment | I worked for a company which sold surveys to customers on every other call. The problem with them was the surveys reflected the company in how they were written. The customers however read the survey as "how was your service when someone arrived at your door", and your boss saw them as "how was the service with our employee". The end result being if the survey was great the company took credit. If it was poor then the employee was blamed (the contractor yells at the customer - your fault).
Having experienced those surveys, I now know how they're actually received. If a customer gives a low review score because an element of the service was terrible, or they dislike the company, it doesn't hurt the company. Your review is one of thousands, it won't skew the stats. It will however screw over whatever employee was dealing with you that day (even if it was a general survey like Scotrail's - somebody will get the blame).
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