| Comment | Before COVID and Ukraine and everything, I met a guy at a party who worked for SSE doing planned allocations.
So for example during the world cup final, at half-time the grid goes haywire because everyone puts on the kettle, so his job was to convince say Vodafone to turn XYZ down for 90 minutes and they'd get a rebate.
So while the intensity of it may be more prominent now, it's not a new idea per se. They've always needed to. |
|---|