| Comment | I once read a good article on free public transport and the best option is actually to just make it very cheap, and accessible in payment methods also.
So make it £1 a day, then cap it at £10 a month or something like that so if you use it often enough then subsequent trips become 'free'. This actually incentivices people to use it more often and helps stop bitterness from people not using it who then label everyone who takes the bus a scrounger.
The old/current model of offering a discount for buying a season ticket or a few trips at one time:
a) is totally unnecessary as smart cards can cap prices to give frequent users discounts for coming back again and again
b) disproportionately affects poor people who can't afford to do that and end up having to spend even more on their transport, making their situation even worse. |
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