| Comment | Because small companies face higher costs of doing business. Having one hundred stores doesn't cost anything like 100 times the cost of running one store. Those savings can then be plowed into reducing your prices.
It's also likely that gforce paid more to buy stock than big retailers, on an already low profit margin industry, that makes it harder.
In reality, gforce wasn't price gouging, they charged as much as little as they could feasibly charge to keep the lights on. It's a highly competitive market, not helped by the fact that the biggest competitor to brick and mortar stores literally lives in everyone's houses, on their consoles and has to deal with none of the hassle in the first paragraph. |
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