Yeah a lot of these orgs will have a team of central content writers whose job it is to sit and write copy like "the McDonald's menu is changing this week here's what you need to know" or "Tesco issues major update on clubcards" or whatever pish of the day. It's distributed across the UK for outlets to use to drive traffic to their own sites.
Bet that's what they all dreamed they'd be doing instead of chasing Pulitzer prizes... |