r/Glasgow Tools

Get a wee web page (I used Wix as it was the easiest for me to use). Cost for the first two years was about £150 including my website address. Take a bit of time to learn how to get the most out of search engine optimisation (the key words to use that mean your website comes higher up the rankings). I think it gives a reassurance to potential clients that you are professional and a proper business. Also possibly worth looking at insurance, just in case you poke someone’s eyes out (sorry, I don’t know the process involved with what you do, but think about what the absolute worst scenario might be, and then figure out if you have the financial means and legal support to deal with the outcome. Then find out how much an insurance policy is and exactly what it covers, and decide if it is a worthwhile investment for you).

Also get a Google page to show reviews (the blue search link when you Google things) - I can’t really remember how I did this, but Wix helped. Ask everyone you have done work for to leave you a Google review. Try not to have 20 done on the same day, as it flags as suspicious to Google.

Also set up a FB Business page. I hate FB, and wasn’t on it before, so found it almost impossible to use, but it is handy for getting your name out there and asking your network of friends and family to share. I also think it’s easier to share contact info and phone number etc. than on Insta. Post one or two things a week if you can, and even if you haven’t done a job that week, something regarding a product you use, or a wee demo video will attract attention.

Ask every client to leave a review afterwards on either your Google or FB (or both if you can). It’s also useful when you get a new client to ask how they found you - helps to understand which methods of marketing is most effective.

I also got some postcard sized flyers and business cards made up - again, lots of options, but Vistprint were good and cheap. They also have a logo creator, so useful to try this before you do your website, as you can find a theme you like and carry it over.

I then went up and down my local street asking shops, cafes and hairdressers if they would let me put a few out (appreciate that because of your line of work, hairdressers might be your competitor). Most supermarkets have a notice board you can post info on for free too.

I got quite a few jobs from the flyers, and if you’re good, reliable and fairly priced, you will find that folk talk and pas on info, so one client might tell their sister, who tells a friend, who know someone getting married and before you know it, you’re doing a whole wedding party.

Be fair to yourself - charge a price that is fair to you and to your client. Don’t rip yourself off - put a value on your time and stick to it. If you know you are good and reliable, you’re already better than half the folk out there, and I have found turning up on time and doing what I have promised makes you stand out a mile.

Don’t let family and friends get ‘freebies’ - nothing wrong with mates rates, but people who love you should support your business, and paying a fair price and giving you a boost, wether it be reviews or recommendations, is the support you deserve.