| Comment | Probably a very low % indeed.
There have been a lot of studies into customers and business owners' perceptions of travel mode to business districts, and comparing those perceptions to the actual range of modes used.
Business owners tend to dramatically overestimate the % of people who drive to their business, and greatly underestimate the % of people who walk, travel by public transport or cycle.
There was another study looking at the reasons for this, and often it's down to the common fallacy of people extrapolating their own experience onto others.
To put that more simply: business owners (and average people) who drive tend to expect most people also do that. When that's not the case at all. |
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